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| 1. |
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Satisfaction Guaranteed: The Making of the American Mass Market
by Susan Strasser
Paperback,
Harpercollins
(October 2004)
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List Price: $17.95
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| 2. |
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Life After The 30-Second Spot: Energize Your Brand With A Bold Mix Of Alternatives To Traditional Advertising
by Joseph Jaffe
Hardcover,
John Wiley & Sons Inc
(May 2005)
List Price: $29.95
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| 3. |
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Visual Persuasion: The Role of Images in Advertising
by Paul Messaris
Paperback,
Sage Pubns
(January 1997)
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List Price: $59.95
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| 4. |
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The Responsive Chord.
by Tony Schwartz
Book,
Anchor Press
(January 1973)
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| 5. |
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Handbook of Consumer Psychology
by Frank R. Kardes, Curtis P. Haugtvedt, Paul Herr
Hardcover,
Lawrence Erlbaum Assoc Inc
(December 2007)
List Price: $89.95
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| 6. |
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One Great Insight Is Worth a Thousand Good Ideas: An Advertising Hall-of-famer Reveals the Most Powerful Secret in Business
by Phil Dusenberry
Paperback,
Penguin USA
(October 2006)
List Price: $14.95
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| 7. |
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Publicite Et Psychanalyse: etudes Presentees Au Colloque Tenu a Clermont-Ferrand
(French)
by Annie Perrin, France, Universite Paul Valery
Book,
Editions du C.E.R.S.
(January 1994)
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| 8. |
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Attention, Attitude, and Affect in Response to Advertising
by Eddie M. Clark (Editor), David W. Stewart (Editor), Timothy C. Brock, Timothy C. Brock (Editor), Eddie M. Clark
Hardcover,
Lawrence Erlbaum Assoc Inc
(January 1994)
List Price: $99.95
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| 9. |
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The Dynamics of Advertising
by Barry Richards, Iain MacRury, Jackie Botterill
Paperback,
Routledge
(June 2001)
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List Price: $48.95
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| 10. |
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Signifying Place: The Semiotic Realisation of Place in Irish Product Marketing
by Sheila Gaffey
Hardcover,
Ashgate Pub Co
(June 2004)
List Price: $99.95
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