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Showing books
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| 1. |
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Advertising Research: Theory and Practice
by Joel Davis, Joel J. Davis
Hardcover,
Prentice Hall
(January 1997)
List Price: $122.00
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Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
by Margaret A. Morrison (Editor), Eric Haley, Kim Bartel Sheehan, Ronald E. Taylor
Hardcover,
Sage Pubns
(March 2002)
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List Price: $59.95
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| 3. |
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Spending Advertising Money
by Simon Broadbent, Brian Jacobs
Hardcover,
Business Books
(January 1984)
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| 4. |
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Focus Groups: A Guide for Marketing & Advertising Professionals
by Jane Farley Templeton
Book,
Probus Pub Co
(January 1987)
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Research for Profitability: 34th E.S.O.M.A.R. Congress, Amsterdam, 23-27 August 1981
by Esomar
Paperback,
Esomar
(January 1981)
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| 6. |
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Fitting Research to Turbulent Times: Vienna, 29th August-2nd September 1982
by Esomar
Book,
European Society for Opinion and Marketing Research
(January 1982)
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Research into Advertising: A State-Of-The-Art Review
by Johan Arndt
Book,
M.C.B. Monographs
(January 1976)
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| 8. |
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What Is Brand Equity, Anyway: Selected Papers on Brands and Advertising
by Paul Feldwick
Paperback,
World Advertising Research Center
(January 2002)
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| 9. |
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Werbewirkungsmessung: Am Beispiel Von Anzeigen Fur osterreichische Produkte
(German)
by Wolfgang Mayerhofer
Book,
Service Fachverlag
(January 1990)
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| 10. |
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Advertising in the Broadcast Media
by Elizabeth J. Heighton, Don R. Cunningham
Book,
Wadsworth Pub Co
(January 1976)
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