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  Books > Browse > Subject Category > Business & Economics > Advertising & Promotion > Advertising - Research  
48 Books found.
 
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Subject Category > Business & Economics > Advertising & Promotion > Advertising - Research
 
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Book (25)
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2007 (1)
2006 (1)
2000-2005 (5)
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1. Advertising Research: Theory and Practice
by Joel Davis, Joel J. Davis

Hardcover, Prentice Hall (January 1997)
List Price: $122.00
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2. Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
by Margaret A. Morrison (Editor), Eric Haley, Kim Bartel Sheehan, Ronald E. Taylor

Hardcover, Sage Pubns (March 2002)
Other Formats: | Paperback |
List Price: $59.95
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3. Spending Advertising Money
by Simon Broadbent, Brian Jacobs

Hardcover, Business Books (January 1984)
Other Formats: | Book | Paperback |
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4. Focus Groups: A Guide for Marketing & Advertising Professionals
by Jane Farley Templeton

Book, Probus Pub Co (January 1987)
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5. Research for Profitability: 34th E.S.O.M.A.R. Congress, Amsterdam, 23-27 August 1981
by Esomar

Paperback, Esomar (January 1981)
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6. Fitting Research to Turbulent Times: Vienna, 29th August-2nd September 1982
by Esomar

Book, European Society for Opinion and Marketing Research (January 1982)
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7. Research into Advertising: A State-Of-The-Art Review
by Johan Arndt

Book, M.C.B. Monographs (January 1976)
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8. What Is Brand Equity, Anyway: Selected Papers on Brands and Advertising
by Paul Feldwick

Paperback, World Advertising Research Center (January 2002)
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9. Werbewirkungsmessung: Am Beispiel Von Anzeigen Fur osterreichische Produkte (German)
by Wolfgang Mayerhofer

Book, Service Fachverlag (January 1990)
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10. Advertising in the Broadcast Media
by Elizabeth J. Heighton, Don R. Cunningham

Book, Wadsworth Pub Co (January 1976)
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