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Subject Category > Business & Economics > Marketing / General > Drugs - Marketing

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1.		Our Daily Meds: How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs by Melody Peterson Hardcover, Farrar Straus & Giroux (March 2008) List Price: $25.00

2.		Ethics And the Pharmaceutical Industry: Business, Government, Professional, And Advocacy Perspectives by Michael A. Santoro, Thomas M. Gorrie, Thomas M. Gorrie (Editor) Hardcover, Cambridge Univ Pr (November 2005) List Price: $40.00

3.		Pharmaceutical Nation: An Obsessive Study of Pill Marketing, Art, History and Culture from Flinstones Vitamins to Prozac by Jim Hogshire Paperback, Carol Pub Group (March 1997) List Price: $15.95

4.		Pharmaceutical Marketing: Principles, Environment, and Practice by Mickey C. Smith (Editor), Greg Perkins, Ph.D. (Editor), Bruce Siecker, Ph.D. (Editor), E. M. Mick Kolassa (Editor) Paperback, Haworth Pr Inc (June 2002) Other Formats: \| Hardcover \| List Price: $49.95

5.		Pharmaceutical Product Strategy: Using Dynamic Modeling for Effective Brand Planning by Corey Peck, Mark Paich, JASON J. VALANT Hardcover, Informa Healthcare (February 2009) List Price: $229.95

6.		The Evolving Drug Industry: New Strategies, Product Trends by Barbara Breindel, Business Communications Co. Paperback, Business Communications (January 2002)

7.		L'envers De La Pilule: Les Dessous De L'industrie Pharmaceutique (French) by J.-Claude St-Onge, Amir Khadir Book, Editions Ecosociete (January 2004)

8.		Erfolgreiches Strategisches Pharma-Marketing: Eine Theoriegeleitete Empirische Studie Auf Der Grundlage Des Situativen Ansatzes (German) by Hans-Peter Walther Book, Lang (January 1988)

9.		Pills a Go Go: Fiendish Investigation into Pill Marketing, Art, History, and Consumption by Jim Hogshire Paperback, Consortium Book Sales & Dist (June 1999) List Price: $16.95

10.		Best Practices in Pharmaceutical Market Segmentation by Best Practices, LLC. Book, Best Practices (January 2001)

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