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Marketing
by Dhruv Grewal, Michael Levy
Book,
McGraw-Hill Irwin
(February 2008)
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| 2. |
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Marketing: The Core
by Roger Kerin, William Rudelius, Steven W. Hartley
Paperback,
McGraw-Hill College
(March 2006)
List Price: $123.90
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| 3. |
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Principles of Marketing
by Philip Kotler, Gary Armstrong
Hardcover,
Prentice Hall
(February 2007)
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List Price: $166.40
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| 4. |
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Marketing
by Roger A. Kerin (Editor), Eric N. Berkowitz, Steven W. Hartley
Hardcover,
McGraw-Hill College
(February 2005)
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List Price: $165.45
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| 5. |
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Marketing: The Core
by Roger A. Kerin, William Rudelius, Steven William Hartley
Book,
McGraw-Hill/Irwin
(January 2007)
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| 6. |
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Marketing
by Gary Armstrong, Philip Kotler
Paperback,
Prentice Hall
(February 2008)
List Price: $138.67
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| 7. |
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Marketing: Principles and Perspectives
by William O. Bearden, Raymond W. Laforge, Thomas N. Ingram
Book,
McGraw-Hill/Irwin
(January 2007)
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| 8. |
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Pride-Ferrell Foundations of Marketing
by William M. Pride, O. C. Ferrell
Book,
Houghton Mifflin
(January 2004)
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| 9. |
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The Future of Business
by Lawrence J. Gitman, Carl McDaniel
Hardcover,
Thomson Learning
(January 2007)
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List Price: $134.95
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| 10. |
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Services Marketing: Integrating Customer Focus Across the Firm
by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
Hardcover,
McGraw-Hill College
(April 2005)
List Price: $160.85
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